Commercial real estate and development has always been a complex industry; and more times than not that complexity is heightened by risk. We spend an inordinate amount of time and resources in exercises such as pouring over demographic data, analyzing traffic counts, pulling market comparisons, projecting returns on investment, etc. Each one of those exercises is supported by a tangible piece of evidence to support its respective outcome.
Are there intangibles that impact a location or project’s ultimate success? Of course, there always have been.Read More